Workshop: 


Your AWS Renewal
is a Negotiation.
Here's How You Win.

Get More for
Your AWS PPA

Tuesday, June 9th @ 2PM US ET 

If you spend $500K to $5M a year on AWS, you have more leverage than you think when it comes to private pricing agreements (PPAs).

The problem? Most comanies don't know how to use it, or negotiate directly with AWS and walk away with only a fraction of what a partner-led PPA can deliver.

On June 9th at 2PM US ET, DoiT's Brad Mason, Director of Sales (Americas), will show you exactly how the math works with tips and strategies developed from real DoiT customer examples learned over hundreds of negotiations. 



What you'll learn:

  • How partner-led PPAs are structured, and why the economics consistently beat going direct for most ISVs
  • What AWS's recent reseller program changes actually mean for your next renewal or EDP negotiation
  • How programs like MAP and the GenAI Accelerator stack on top of a PPA to compound your effective discount

Meet the expert

Brad Mason

Brad Mason is Director of Sales, Americas at DoiT, where he leads commercial strategy across DoiT's AWS partner business in the Americas. Before moving into sales leadership, he spent three years at AWS as an Account Executive focused on Strategic ISVs. 

Follow Brad on LinkedIn 

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